World Cup could lift South Bay bars, but expectations vary
World Cup matches at Levi's Stadium are expected to bring international visitors to Santa Clara County from June 13 to July 1. Some San Jose bars are preparing for heavier crowds, while others expect a smaller bump because the local schedule is centered on early group play.
Santa Clara County is looking to the World Cup as its next major sports draw after the Super Bowl and March Madness. Levi's Stadium will host matches during a two and a half week stretch, giving nearby cities a chance to see more foot traffic and visitor spending.
San Jose venues are split on how much business to expect. Guildhouse and MINIBOSS plan to show games and adapt normal operations, while an O'Flaherty's Irish Pub bartender said the absence of later round matches and teams such as the United States and Argentina may limit the rush.